Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
When Influencer Campaigns Collide With Election Season
With the US midterm primaries heating up in mid-2026, Lucas and Luna explore a new and awkward frontier in influencer marketing: political sponsorship. They break down how brand-safe influencer campaigns collide with election-season disclosure rules, using examples from the 2024 cycle and asking whether creators can stay apolitical when their feed is full of ballot-measure debates. The episode zeroes in on one specific headache: the FTC's endorsement guidelines were written for detergent, not candidate ads. Lucas explains why a creator who simply links to a voter-registration site can…
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