Why Micro-Influencers Beat Celebrities on Engagement

Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals · May 21, 2026 · 11m · transcript

Lucas and Luna dig into the surprising ROI of micro-influencers—creators with 10,000 to 100,000 followers. Lucas cites a 2025 study showing micro-influencers average 4.5% engagement versus 1.7% for mega-influencers. They examine a real campaign by Glossier, which used 500 micro-influencers to launch a new moisturizer, generating 12x return on ad spend. Luna questions whether scale still matters, and Lucas explains the 'trust deficit' driving the shift—citing data that 82% of consumers are more likely to follow a micro-influencer's recommendation. They touch on platform…