Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencer Contracts Now Include Audience Fatigue Clauses
Episode 51 of Influencer Marketing with Fexingo dives into audience fatigue clauses — a new contract provision that caps how many times a creator can post sponsored content in a given period. Lucas and Luna break down the trend using the case of beauty creator Mia Chen, whose 2025 deal with a skincare brand included a two-sponsored-posts-per-week limit. They explore why brands and creators alike are embracing frequency caps, how these clauses protect engagement rates, and the data behind diminishing returns on sponsored posts. The episode also touches on how platforms like Instagram and…
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