Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencer FTC Disclosures Are Getting Disrupted
Episode 18 of Influencer Marketing with Fexingo digs into the quiet but massive shift in how the Federal Trade Commission is policing influencer endorsements. Lucas and Luna break down the FTC's new proposed rule from March 2026 that could fine creators up to $50,000 per undiclosed ad—and why major brands like L'Oreal and Unilever are preemptively rewriting their influencer contracts. The hosts examine one specific case: the FTC's settlement with a health-and-wellness creator who posted 14 undisclosed sponsored posts over 18 months. They also analyze the three biggest red flags…
The skinny
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