Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencer Deals Now Include Revenue Share Clauses
Influencer marketing is shifting from flat-fee sponsorships to revenue-share models where creators get a percentage of sales generated by their posts. This episode unpacks how brands like Glossier and Gymshark are pioneering performance-based affiliate structures that give influencers a direct stake in conversion. We look at the mechanics: how tracking links, unique promo codes, and last-click attribution determine payouts, and why some creators now negotiate for a cut of lifetime customer value, not just first purchase. Lucas and Luna debate whether revenue share creates deeper alignment or…
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