How Influencer Deals Now Include Equity Ownership

Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals · Jun 3, 2026 · 10m · transcript

Lucas and Luna explore a growing trend in influencer marketing: creators demanding equity instead of flat fees. Using the case of a beauty influencer who secured a 5% equity stake in a direct-to-consumer skincare brand, they break down the new contract structures, valuation methods, and the tension between short-term cash and long-term upside. Lucas explains the 'cliff-and-vest' model adapted from startup employee stock grants, while Luna questions whether the SEC's accredited investor rules apply. They also discuss how agencies are creating equity pools for their talent…