Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencer Campaigns Are Moving to Podcasts
Episode 8 of Influencer Marketing with Fexingo examines why brands are shifting influencer sponsorship budgets from Instagram and TikTok into podcast advertising. Lucas and Luna break down the specific numbers: podcast ad revenue hit $2.8 billion in 2025, with influencer-hosted shows capturing a growing share. They discuss the case of Morning Brew's influencer network, the rise of host-read ads as a trust signal, and why engagement metrics like completion rates (often above 90 percent) beat social-media swipe-throughs. The hosts also explore the tension between authenticity and scale…
The skinny
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