Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Brand Safety Algorithms Are Killing Creator Revenue
Lucas and Luna investigate the hidden war between brand safety algorithms and influencer income. Using the real example of a food creator whose sourdough tutorial was flagged for 'inflammatory content,' they explain how automated content moderation systems — built by companies like Zefr and IAS — are demonetizing and suppressing perfectly innocuous videos. The episode walks through the mechanics: keyword blacklists, image recognition false positives, and the category filters that punish creators in health, finance, and political commentary. Lucas shares data from a 2025 Creator…
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