Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Now Publishing Their Own Media Kits
Episode 70 of Influencer Marketing with Fexingo. Lucas and Luna examine a growing trend: influencers creating their own professional media kits, modeled on traditional publisher rate cards. They break down a concrete example from a beauty creator whose kit includes audience composition, engagement benchmarks, and tiered pricing. The conversation covers why brands increasingly request these documents, how they differ from the old 'influencer deck,' and what happens when creators benchmark against each other. Specific data points: a typical kit now lists cost per thousand at $25–$40…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.