Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencers Are Buying Their Own TV Spots During Live Sports
Episode 83 of Influencer Marketing with Fexingo: Lucas and Luna dive into a fast-growing trend — influencers buying 15- and 30-second TV ad slots during live sports broadcasts. Using the example of fitness creator Sarah "FitBySarah" Chen, who spent $50,000 on a regional cable buy during an NBA playoff game, the hosts break down why creators are bypassing traditional brand deals to go directly to TV. They explore the economics: how programmatic ad-buying platforms like Amobee and The Trade Desk make it possible for individuals to bid on linear inventory, the audience mismatch risk (sports…
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