Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Now Buying Their Own Production Studios
In this episode, Lucas and Luna explore the growing trend of top creators investing in physical production studios, using Emma Chamberlain's 2026 Studio City acquisition as a case study. Lucas breaks down the economics: a $1.2 million upfront build-out vs. $8,000 per day rental costs, and how owning the space changes the creative pipeline. Luna questions whether smaller creators can justify the expense and highlights a shared-studio model gaining traction in Austin. They also discuss how owning a studio gives influencers leverage over brand partners and allows them to experiment without…
The skinny
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