Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Now Buying Their Own Factories
In Episode 94 of Influencer Marketing with Fexingo, Lucas and Luna explore a surprising trend: top creators are moving beyond licensing deals and actually acquiring manufacturing facilities. They break down the economics using the example of a beauty influencer who spent $4.2 million on a contract manufacturer in South Korea, gaining control over formulation, packaging, and margins. The hosts discuss how this vertical integration shifts the power dynamic between creators and traditional CPG brands, the risks of managing physical supply chains, and why venture debt firms are now offering…
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