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How Influencers Are Buying Local TV Ad Slots During Reruns
Lucas and Luna explore a surprising new trend: influencers buying remnant TV ad inventory during late-night reruns and weekend mornings. They break down how creators like a mid-tier travel influencer named Jenna Velez spent $3,400 on cable ad slots in Boise and saw a 12% increase in newsletter sign-ups. The conversation covers the mechanics of programmatic TV buying, why local broadcasters are eager for the revenue, and what this means for the future of influencer marketing. Lucas explains how the cost-per-thousand-views on TV compares to Instagram, while Luna questions whether viewers…
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