Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencers Are Using Syndication Deals to Expand Reach
Episode 109 of Influencer Marketing with Fexingo explores how top creators are moving beyond single-platform content and signing syndication deals to distribute their shows, podcasts, and series across traditional and digital channels. Lucas and Luna break down the case of Emma Chamberlain's podcast deal with Spotify and how it mirrors old-school TV syndication. They discuss the revenue splits, rights management, and why syndication is becoming a staple in creator contracts. Specific numbers include a typical 70/30 revenue split in favor of the platform and the estimated $50 million…
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