Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Now Buying Podcast Ad Slots
In this episode of Influencer Marketing with Fexingo, Lucas and Luna explore the latest trend: influencers purchasing podcast ad slots directly from independent shows. They break down how creators like 'BudgetBytes' (a food influencer) spent $15,000 of their own money to sponsor 10 episodes of a cooking podcast, bypassing traditional ad networks. The hosts discuss the math behind these deals, the rise of direct podcast-media buying by influencers, and what it means for brand partnerships. They also touch on the transparency of podcasting as a medium and the shift from…
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