Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
The TikTok Shop Affiliate Fee Explosion
Lucas and Luna break down how TikTok Shop's new affiliate fee structure is reshaping creator earnings and brand strategy. Using the example of a beauty creator who saw her commission drop from 20% to 8% overnight, they explore the economics of platform dependency, the rise of direct deals, and what this means for the influencer marketing landscape in mid-2026.
#TikTokShop #AffiliateMarketing #CreatorEconomy #InfluencerMarketing #CommissionStructure #PlatformDependency #DirectDeals #BeautyCreators #Ecommerce #SocialCommerce #MarketingStrategy #BrandDeals #CreatorRights #RevenueShare…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.