Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Now Buying Their Own TV Networks
This episode explores the latest evolution in creator entrepreneurship: influencers launching their own direct-to-consumer TV networks. Lucas and Luna break down how beauty creator Manny MUA partnered with Vizio's WatchFree+ to create a 24/7 linear-style channel featuring original beauty tutorials and curated content. They discuss the economics behind the move, including ad revenue splits that can reach 70-30 in the creator's favor, and compare it to the earlier wave of YouTube TV channels. The hosts examine why this model appeals to top-tier creators seeking more control and better…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.