Shows / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Lucas and Luna navigate the shifting landscape of influencer marketing, where creator-brand partnerships now rival traditional ad spend. This show examines how sponsorship deals are structured, from flat fees to revenue-sharing models, and how platforms like TikTok, Instagram, and YouTube shape the metrics that matter. Lucas draws on recent examples—such as the FTC's updated endorsement guidelines, the rise of micro-influencers in niche verticals, and the economics behind affiliate…
Episodes
Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement DealsWhy Creators Are Buying Their Own Banks
In Episode 173 of Influencer Marketing with Fexingo, Lucas and Luna explore a surprising new trend: top creators aren't just monetizing their audiences…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Creators Are Becoming Their Own Agents
In this episode of Influencer Marketing with Fexingo, Lucas and Luna explore the latest trend among top creators: hiring their own talent agents. With the…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Creators Are Buying Their Own Fan Clubs
In this episode, Lucas and Luna dive into the latest trend in the creator economy: influencers who are buying out their own fan clubs. Specifically, they…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Creators Are Buying Their Own Media Kits
In episode 170, Lucas and Luna explore a surprising new trend in influencer marketing: creators are ditching traditional media kits and building their own…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Creators Are Becoming Franchise Owners
In this episode, Lucas and Luna explore the surprising trend of content creators buying into fast-food franchises as a way to diversify income and build…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Creators Are Buying Their Own Insurance Policies Against Platform Risk
In this episode, Lucas and Luna explore the growing trend of creators buying their own 'platform risk insurance' — bespoke policies that pay out if a…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Creators Are Buying Their Own Small Businesses
In this episode, Lucas and Luna explore a fresh trend in the creator economy: influencers are moving beyond merch and media to buy established local small…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Creators Are Buying Their Own Advertisers
Creators have already bought their own studios, agencies, and ad servers. Now some of the biggest names are going one step further and buying their own…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Creators Are Buying Their Own Insurance Against Cancel Culture
On this episode of Influencer Marketing with Fexingo, Lucas and Luna dive into the rise of 'reputation insurance' for creators. With brand deals now…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Creators Are Buying Their Own Data Clean Rooms
On this episode of Influencer Marketing with Fexingo, we explore why top creators are investing in their own data clean rooms to take control of their audience…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Creators Buying Their Own Ad Networks
In this episode, Lucas and Luna explore a new frontier in the creator economy: influencers are moving beyond selling merch and building their own ad networks…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Creators Are Buying Their Own Production Studios
In this episode, Lucas and Luna explore the latest trend in the creator economy: influencers and creators buying or building their own production studios. They…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Creators Are Becoming Franchise Owners
In this episode of Influencer Marketing with Fexingo, Lucas and Luna explore why top creators are moving beyond merch and sponsorships to become franchise…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Creators Are Buying Their Own Fan Conventions
In episode 160, Lucas and Luna explore why top creators are bypassing traditional event organizers and launching their own fan conventions. From YouTubers…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Creators Are Selling Their Own Merch Lines
This episode of Influencer Marketing with Fexingo dives into a shift that feels counterintuitive: more top creators are quietly winding down their own…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Creators Are Buying Their Own Index Funds
This episode of Influencer Marketing with Fexingo digs into the growing trend of top creators building their own index funds—curated baskets of creator stocks…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Creators Are Buying Their Own Talent Managers
In this episode of Influencer Marketing with Fexingo, Lucas and Luna explore a growing trend: top creators are hiring their own talent managers—and some are…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Creators Are Building Their Own Commerce Platforms
In this episode of Influencer Marketing with Fexingo, Lucas and Luna explore the growing trend of creators launching their own direct-to-consumer commerce…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Creators Are Buying Their Own Malls
In this episode of Influencer Marketing with Fexingo, Lucas and Luna explore a surprising new trend: creators are moving beyond digital storefronts to buy…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Creators Are Hiring Chief Revenue Officers
On this episode of Influencer Marketing with Fexingo, Lucas and Luna explore a fast-emerging trend in the creator economy: influencers hiring chief revenue…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Creators Are Buying Their Own Insurance Brokers
In this episode, Lucas and Luna explore why top creators are bypassing traditional insurance brokers and hiring their own insurance experts. From liability…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Creators Are Buying Their Own Ad Servers
On this episode of Influencer Marketing with Fexingo, Lucas and Luna explore why top creators are bringing ad serving in-house. They unpack the economics of…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Creators Are Buying Their Own Ad Servers
In episode 151 of Influencer Marketing with Fexingo, Lucas and Luna explore a surprising new trend: top creators are buying their own ad servers. They unpack…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Creators Are Buying Up Their Own Talent Agencies
In this milestone 150th episode, Lucas and Luna explore a surprising new frontier in the creator economy: influencers buying their own talent agencies. The…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Creators Are Buying Their Own Health Insurance
In this episode of Influencer Marketing with Fexingo, Lucas and Luna explore a surprising new trend in the creator economy: top influencers are ditching…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
The Creator Economy's New Middle Class
In this episode, Lucas and Luna explore the rise of 'micro-influencers' — creators with between 10,000 and 100,000 followers — and why brands are…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Buying Their Own Fan Clubs
In this episode, Lucas and Luna explore the newest trend in creator economics: influencers purchasing their own fan clubs. We look at the mechanics, the…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Creators Are Buying Their Own Photo Studios
In this episode of Influencer Marketing with Fexingo, Lucas and Luna explore a growing trend among top creators: investing in their own physical photo and…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Buying Independent Newsletters
In this episode of Influencer Marketing with Fexingo, Lucas and Luna explore a growing trend: top creators acquiring independent newsletters outright. From…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Launching Their Own Streaming Channels
In this episode, Lucas and Luna explore a growing trend in the creator economy: influencers launching their own 24/7 streaming channels. These free…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
The Rise of Creator-Owned Influencer Agencies
Beauty influencer Mia Chang dropped $5 million last quarter to acquire a boutique influencer marketing agency called CollabLine. She's not alone: a…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Buying Their Own Law Firms
Top creators are no longer just hiring lawyers—they are buying entire law firms. In this episode, Lucas and Luna explore how influencers like beauty mogul…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Trading Cash for Equity Stakes
In episode 141 of Influencer Marketing with Fexingo, Lucas and Luna explore a transformative shift in how top creators monetize their audiences: taking equity…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Buying Accounting Firms
Episode 140 of Influencer Marketing with Fexingo explores a surprising trend: top creators are acquiring their own accounting firms. Lucas and Luna break down…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Top Creators Are Buying Their Own Event Production Companies
Influencer Maya Reyes spent $1.8 million in April 2026 to acquire EventCo, a boutique production company that now runs her entire 'Sparkle Tour'…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencers Are Owning Their Audience Data
Episode 138 of Influencer Marketing with Fexingo examines a new frontier in the creator economy: top influencers building their own data warehouses. Lucas and…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Buying Their Own Payment Gateways
Episode 137: Lucas and Luna explore why top creators are ditching third-party payment processors and building their own checkout stacks. They break down the…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Launching Their Own Venture Capital Funds
A growing number of top influencers are moving beyond sponsorships and launching their own venture capital funds. In June, lifestyle creator Julian Alvarez…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Buying Their Own PR Agencies
In this episode of Influencer Marketing with Fexingo, Lucas and Luna explore a growing trend: top influencers are acquiring their own public relations agencies…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Buying Their Own Music Libraries
A group of ten top YouTube creators recently pooled funds to acquire a boutique music licensing company with a 15,000-track catalog. This episode breaks down…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Buying Their Own Domain Names
In this episode of Influencer Marketing with Fexingo, Lucas and Luna explore a surprising trend: top creators are buying entire portfolios of expired domain…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Buying Their Own Licensing Platforms
Episode 132 of Influencer Marketing with Fexingo digs into a surprising trend: top creators are no longer licensing their content through third-party platforms…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Buying Their Own Analytics Consulting Firms
In episode 131 of Influencer Marketing with Fexingo, Lucas and Luna explore why top creators are acquiring boutique analytics consultancies rather than just…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencers Are Buying Their Own AI Avatars
In this episode of Influencer Marketing with Fexingo, Lucas and Luna explore the growing trend of influencers licensing their own AI avatars for brand deals…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Moving Into Private Label Deals
Episode 129 of Influencer Marketing with Fexingo. Lucas and Luna explore the rise of private-label partnerships between top creators and consumer goods…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Now Filing Their Own Trademarks
In episode 128 of Influencer Marketing with Fexingo, Lucas and Luna explore the growing trend of influencers filing their own trademark applications. With over…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Now Hiring Their Own Research Teams
Lucas and Luna explore a growing trend among top creators: building in-house research teams to understand their audiences better than any platform algorithm…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Buying Their Own Ad Inventory
In episode 126 of Influencer Marketing with Fexingo, Lucas and Luna break down the rising trend of top creators buying their own ad placements—directly from…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Buying Their Own Distribution Centers
In this episode of Influencer Marketing with Fexingo, Lucas and Luna explore a surprising new trend: top creators are investing in their own distribution…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Buying Their Own Email Service Providers
Email marketing is the highest-ROI channel for creators, but most influencers rely on third-party platforms that own the subscriber relationship. In this…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencers Are Buying Their Own Insurance Companies
In this episode of Influencer Marketing with Fexingo, Lucas and Luna explore the surprising trend of top creators acquiring their own insurance companies. We…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Buying Their Own Customer Support Teams
In this episode of Influencer Marketing with Fexingo, Lucas and Luna explore a surprising trend: top creators are hiring dedicated customer service…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Now Buying Their Own Factories
In episode 121 of Influencer Marketing with Fexingo, Lucas and Luna explore the latest vertical integration move in creator commerce: influencers buying their…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencers Are Becoming Their Own Media Agencies
In episode 120 of Influencer Marketing with Fexingo, Lucas and Luna unpack a growing trend: top creators are ditching external media buyers and building…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Hiring Their Own CFOs
Episode 119 of Influencer Marketing with Fexingo: Lucas and Luna explore why top creators are hiring in-house CFOs. With multi-million-dollar revenue and…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Influencers Are Now Buying Their Own Insurance Policies
In this episode, Lucas and Luna explore why top influencers are increasingly purchasing their own insurance policies—liability, event cancellation, cyber, even…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Building Their Own Analytics Stacks
In episode 117 of Influencer Marketing with Fexingo, Lucas and Luna break down why top creators are ditching third-party analytics dashboards and building…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Becoming Their Own Distributors
Lucas and Luna unpack the rising trend of influencers bypassing traditional retailers to become their own distributors. They focus on the case of beauty…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencers Are Buying Their Own Intellectual Property Rights
In this episode of Influencer Marketing with Fexingo, Lucas and Luna explore the growing trend of influencers buying back or securing full ownership of their…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencers Are Buying Their Own Cybersecurity Firms
In episode 114 of Influencer Marketing with Fexingo, Lucas and Luna explore the latest vertical integration trend among top creators: acquiring boutique…