Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Buying Their Own Customer Support Teams
In this episode of Influencer Marketing with Fexingo, Lucas and Luna explore a surprising trend: top creators are hiring dedicated customer service representatives to handle DM inquiries, returns, and brand complaints. They break down the case of beauty influencer Mia Tang, who scaled from 200K to 1.2M followers in 18 months and now runs a seven-person support team out of Austin. The hosts discuss why outsourcing to agencies no longer cuts it, how support tickets affect creator brand equity, and whether this signals a broader shift toward influencer-run micro-enterprises. They also look at…
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