Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Creators Are Buying Their Own Ad Servers
On this episode of Influencer Marketing with Fexingo, Lucas and Luna explore why top creators are bringing ad serving in-house. They unpack the economics of direct ad sales, the rise of programmatic platforms like Ezoic and Mediavine, and the trade-offs between control and convenience. With real numbers—like a creator with 10 million monthly views earning $60,000 a month—they show how owning your ad stack can double revenue and change the game for audience data. They also touch on the growing trend of creators building their own ad marketplaces, and what that means for brand deals and the…
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