Why Creators Are Buying Their Own Media Kits

Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals · Aug 25, 2026 · 8m · transcript

In episode 170, Lucas and Luna explore a surprising new trend in influencer marketing: creators are ditching traditional media kits and building their own data-rich pitch decks. They break down why the one-page PDF is dying, how creators are using first-party data and platform APIs to prove their worth, and what this means for brands and agencies. The episode centers on the story of a mid-size YouTuber who landed a major sponsorship deal by creating a custom media kit that outperformed traditional metrics. Expect concrete numbers, a look at the tools involved, and a debate about whether this…