Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencers Are Buying Their Own Intellectual Property Rights
In this episode of Influencer Marketing with Fexingo, Lucas and Luna explore the growing trend of influencers buying back or securing full ownership of their intellectual property rights—from catchphrases and channel names to content libraries and even their own personas. The hosts anchor the discussion on a specific case: a top lifestyle creator who spent $2 million to reclaim rights to her early video catalog and signature slogan from a former network. They examine why IP ownership has become a top priority as creators mature into businesses, how legal battles over ‘creator-owned’ labels…
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