Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
The Creator Economy's New Middle Class
In this episode, Lucas and Luna explore the rise of 'micro-influencers' — creators with between 10,000 and 100,000 followers — and why brands are increasingly turning to them over mega-influencers. They break down the numbers: engagement rates that can be double those of top-tier talent, and cost-per-engagement savings that can reach 80 percent. They discuss a specific case study of a skincare brand that shifted 60 percent of its influencer budget to micro-creators and saw a 35 percent lift in conversion. They also examine the trade-offs, from the challenge of scaling campaigns to…
The skinny
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