Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Buying Their Own Email Service Providers
Email marketing is the highest-ROI channel for creators, but most influencers rely on third-party platforms that own the subscriber relationship. In this episode, Lucas and Luna explore why top-tier influencers are now buying or building their own email service providers. They break down the economics using real numbers: the cost per thousand emails, the data ownership advantage, and the exit multiples for email ESP companies. The conversation focuses on the specific case of a fashion influencer who acquired a small ESP for $2.3 million, reducing her cost per subscriber by 40 percent and…
The skinny
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