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Why Creators Are Buying Their Own Insurance Brokers

In this episode, Lucas and Luna explore why top creators are bypassing traditional insurance brokers and hiring their own insurance experts. From liability coverage for live events to protecting against deepfake scams, creators are treating insurance as a core business function rather than an afterthought. The hosts break down the costs, the learning curve, and the real risks creators face from tours to product launches. They also touch on how insurance brokers are being replaced by fractional specialists, and what this means for the creator economy. A thoughtful look at a niche but growing…

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