Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Launching Their Own Streaming Channels
In this episode, Lucas and Luna explore a growing trend in the creator economy: influencers launching their own 24/7 streaming channels. These free, ad-supported TV networks, known as FAST channels, are appearing on platforms like Pluto TV and Roku. The hosts break down why creators are moving beyond YouTube, citing higher CPMs, control over algorithms and brand safety, and the ability to build a true media company. They examine the costs, from content licensing to distribution deals, and highlight how creators are repurposing their video libraries to fill a linear schedule. With examples…
The skinny
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