Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Now Hiring Their Own Research Teams
Lucas and Luna explore a growing trend among top creators: building in-house research teams to understand their audiences better than any platform algorithm can. Lucas breaks down how influencer Emma Chamberlain hired a data scientist and two qualitative researchers to survey her audience monthly, paying $180,000 annually for insights that helped her negotiate a $3 million brand deal with a luxury skincare line. Luna questions whether smaller creators can afford this, and Lucas points to a $299-per-month agency service that pools research across mid-tier influencers. The conversation drills…
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