Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Buying Their Own PR Agencies
In this episode of Influencer Marketing with Fexingo, Lucas and Luna explore a growing trend: top influencers are acquiring their own public relations agencies to control their narrative and cut costs. They break down the case of fashion creator Aisha Chen, who bought a six-person PR firm in New York last quarter, slashing her per-press-hit cost by 40 percent. The duo discusses why influencers are moving from agency clients to agency owners—covering direct media access, in-house crisis management, and the ripple effect on traditional PR firms. They also touch on the challenges: the upfront…
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