Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
The Rise of Creator-Owned Influencer Agencies
Beauty influencer Mia Chang dropped $5 million last quarter to acquire a boutique influencer marketing agency called CollabLine. She's not alone: a growing number of top creators are buying the very agencies that broker their brand deals. In this episode of Influencer Marketing with Fexingo, Lucas and Luna dig into the strategy behind vertical integration in the creator economy. They break down the economics — how a creator can keep the 15-20% agency fee that used to go to an external middleman — and the trade-offs, including conflicts of interest and the scaling challenges of running an…
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