Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Creators Buying Their Own Ad Networks
In this episode, Lucas and Luna explore a new frontier in the creator economy: influencers are moving beyond selling merch and building their own ad networks. They examine how platforms like YouTube and Instagram have long taken a cut of ad revenue, and how creators are now partnering directly with brands to serve ads across their own sites, newsletters, and even other creators' channels. The hosts dig into a concrete case: a mid-sized tech reviewer who launched a private marketplace that connects niche brands with a curated group of creators, bypassing traditional ad exchanges and…
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