Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencers Are Becoming Their Own Media Agencies
In episode 120 of Influencer Marketing with Fexingo, Lucas and Luna unpack a growing trend: top creators are ditching external media buyers and building in-house teams to plan, buy, and optimize their own ad campaigns. They dive into the case of lifestyle creator Mia Chen, who saved 30% on her ad spend and doubled ROAS within six months by hiring a three-person media-buying unit. The hosts explore why this shift is happening—control over data, speed of execution, and margin capture—and what it means for traditional agencies. They also touch on the tension between creator autonomy and platform…
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