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Why Influencers Are Becoming Their Own Distributors
Lucas and Luna unpack the rising trend of influencers bypassing traditional retailers to become their own distributors. They focus on the case of beauty creator Miki Rain, who in early 2026 launched her own direct-to-consumer fulfillment operation after a year-long dispute with Ulta over profit margins on her skincare line. Lucas breaks down the economics: Rain's initial fulfillment cost per order was $8.50 with a third-party logistics provider, but after buying her own warehouse and hiring a team of 12, she brought that down to $4.10 per order. They discuss the trade-offs — control vs…
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