Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Creators Are Becoming Their Own Agents
In this episode of Influencer Marketing with Fexingo, Lucas and Luna explore the latest trend among top creators: hiring their own talent agents. With the creator economy maturing, influencers are no longer relying on traditional agencies to negotiate deals. Instead, they're bringing representation in-house, building their own rosters, and even representing other creators. Lucas breaks down the economics behind this shift, from the typical 10-20% commission saved to the new revenue streams from managing others. They discuss a recent high-profile creator who poached their agent to work…
The skinny
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