Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Now Filing Their Own Trademarks
In episode 128 of Influencer Marketing with Fexingo, Lucas and Luna explore the growing trend of influencers filing their own trademark applications. With over 5,000 trademark applications filed by individual creators in 2025 alone—up 40% from 2023—more influencers are skipping lawyers and using the USPTO's TEAS system directly. The hosts break down why creators like a 2.5-million-subscriber cooking channel filed for 'Sizzle' in three categories, the risks of improper specimen submissions, and how the rise of creator-owned IP is reshaping endorsement deals. Lucas shares a…
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