Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Brands Are Buying Influencer Digital Twin Licenses
Episode 81 dives into the emerging practice of brands licensing an influencer's digital twin — a 3D or AI-generated replica — for use in ads, virtual try-ons, and even customer service avatars. Lucas and Luna explore a recent deal where a beauty brand secured perpetual rights to a top creator's likeness for an undisclosed seven-figure sum, complete with legal guardrails around usage, expiration, and consent. They break down the licensing terms — territory, duration, exclusivity — and discuss why some creators now negotiate separate 'synthetic performance' clauses that tie…
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