Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Building Their Own Ad Exchanges
In this episode of Influencer Marketing with Fexingo, Lucas and Luna explore the latest verticalization trend: influencers launching their own programmatic ad exchanges. The hosts dive into the specific case of a beauty creator who built a private marketplace that connects her inventory of sponsored slots directly with brand DSPs, cutting out middlemen and capturing higher CPMs. They discuss the technology stack required—from ad server to supply-side platform—and the economics of taking a 20% cut instead of the typical agency 50%. The conversation also touches on the risks of unsold inventory…
The skinny
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