Shows / Traffic to Leads
Traffic to Leads
Converting website traffic into leads is hard. Join Ted DeBettencourt, as he interviews the top marketers in the world to discover and share their secrets for how they convert their traffic into leads. If you want to get more leads for your business this is the podcast for you.
Episodes
Traffic to LeadsSteve Wiideman: A Smarter SEO Playbook for Local Visibility and Growth
Expanding into new markets isn’t just about opening more offices—it’s about building local visibility in a deliberate, sustainable way. SEO strategist Steve…
Traffic to LeadsCorey Morris: Connecting Search Marketing to Real Business Outcomes
What happens when an agency stops chasing surface-level marketing metrics and starts asking how the client actually makes money? Corey Morris shares how…
Traffic to LeadsDavid Esau: Turning AI Search and Marketing Data into Measurable Growth
AI search is changing how customers discover and choose businesses—and showing up in search results is only half the equation. Digital marketing veteran David…
Traffic to LeadsPhil Rozek: How to Win Local SEO by Owning the Niches Your Competitors Miss
Local SEO is more than showing up in Google’s map pack. Phil Rozek explains how focused service pages, a strong website, and a mix of visibility tactics can…
Traffic to LeadsJohn Colascione: Getting Found in the Age of AI Search
Search is changing fast—from Google and Bing to AI tools like ChatGPT. Digital marketing veteran John Colascione shares how he helps businesses get found…
Traffic to LeadsBetty Burns: Building a Smarter Marketing Ecosystem for Law Firms
What if a law firm’s lead problem isn’t a marketing problem at all? Betty Burns shares how a coordinated marketing ecosystem—backed by clear attribution…
Traffic to LeadsSophie Zollmann: The Fractional Marketing Playbook Helping Independent Practices Beat the Corporate Giants
Your marketing might be scaring away the leads you're paying for. Sophie Zollmann says putting more marketing on top of a messy online presence doesn't just…
Traffic to LeadsRobert Weiss: Building a Video-First Marketing Strategy for the Age of GEO and AEO
Video isn’t just another piece of content—it’s fast becoming the backbone of how people search, learn, and buy. In this episode, Robert Weiss breaks down how…
Traffic to LeadsDeborah Dodson: The Independent CMO Law Firms Need to Navigate AI, Vendors, and Real ROI
Most law firms are bleeding money on marketing they don’t understand. In this episode, legal marketing strategist Deborah Dodson shows you how to take back…
Traffic to LeadsJay Berkowitz: 10 Golden Rules for Law Firms Competing in the Age of Google AI and ChatGPT
Digital pioneer Jay Berkowitz went from selling Big Macs to building one of the world’s largest online advertisers—and now he’s helping law firms win in a…
Traffic to LeadsSean Garner: Building an AI-Powered Marketing System to Dominate Local Service Niches
Most agencies talk about SEO, backlinks, and AI; Sean Garner actually shows how to use them to dominate a local market. In this episode, he breaks down the…
Traffic to LeadsLori Karpman: Turning Legal Expertise into High-Converting Copy for Professionals
A former attorney who spent 38 years writing to persuade now helps professional service firms ditch feature-dumping websites and replace them with…
Traffic to LeadsDaniel Steinberg: How Law Broker Turns Legal Intake into a Conversion Intelligence Engine
Modern law firms are drowning in fragmented tools and leaky funnels—Daniel Steinberg reveals how to turn your intake process into a conversion engine and…
Traffic to LeadsApril Atwater: How AI Visibility and AEO Will Rewrite the Rules of Legal Marketing
Law firms that think “great SEO” is enough are about to disappear from AI-driven search. In this episode, discover how AI visibility strategist April Atwater…
Traffic to LeadsRobert Cooper: Data-Driven PPC, Legal Marketing, and Doubling an Agency After a 40% COVID Hit
When COVID wiped out 40% of his agency’s revenue overnight, Robert Cooper didn’t downsize—he doubled down on sales, analytics, and PPC. In this episode, he…
Traffic to LeadsAl Ludwig: Building High-Performing Marketing Ecosystems for Personal Injury Law Firms
When your “ideal client” is anyone who can be injured or drive a car, your marketing can’t be one-dimensional. In this episode, Al Ludwig breaks down how top…
Traffic to LeadsNick Kringas: Making “AI-Invisible” Law Firms Discoverable with Answer Engine Optimization
AI has quietly rewritten the personal injury client journey—leaving even top-ranking firms virtually invisible when prospects turn to ChatGPT, Claude, and…
Traffic to LeadsBrian Hansen: Building an Attorney Growth Engine with Multi‑Location SEO & Local Service Ads
Law firms are pouring money into Google Ads and still wondering why the phones aren’t ringing. In this episode, Brian Hansen breaks down the “Attorney Growth…
Traffic to LeadsDavid Haskins: Using AI to Plug “Lead Leaks” and Double Law Firm Intakes
Law firms aren’t losing cases because of bad marketing—they’re losing them at the very first phone call. In this episode, discover how David Haskins uses AI to…
Traffic to LeadsAustin Hunt: Human-Centered SEO, AI Visibility, and Storytelling That Wins Legal Clients
When AI-generated content floods the internet, how do law firms still stand out, rank, and truly connect with clients in crisis? In this episode, Austin Hunt…
Traffic to LeadsGraham Griffin: How AI-Powered Content Systems 3x’d Organic Growth at Angel Reyes & Associates
Discover how Graham Griffin used custom AI systems, deep content clustering, and multi-channel repurposing to transform a struggling law firm website into a…
Traffic to LeadsRafi Arbel: How Data-Driven Marketing and Insights JD Turn Law Firm Traffic into Signed Cases
Most law firms are swimming in marketing data—but almost none can clearly see which dollars are actually turning into signed cases. In this episode, you’ll…
Traffic to LeadsJake Soffer: Using AI and Competitive Intelligence to Transform Law Firm Marketing
What happens when a true NLP engineer builds an AI just for law firms—not trained on pizza recipes and movie scripts, but on dense legal data and competitor…
Traffic to LeadsJoshua Schmerling: How Law Pro.ai Turns Weeks of Medical Record Review into Minutes for Personal Injury Firms
AI isn’t just another shiny tool for law firms—it’s quietly transforming how personal injury firms handle the single most important asset in their cases…
Traffic to LeadsCharles Hatley: Scaling an Ego-Free Family Law Firm from Solo to 110+ Team Members
From a one-person practice to a 110-person, multi-state family law firm in just a few years, Charles Hatley has scaled Melone Hatley, P.C. with an ego-free…
Traffic to LeadsSteve Fretzin: How “Sales-Free Selling” Turns Lawyers into Rainmakers
Attorneys are trained to practice law, not build books of business—yet the future belongs to the lawyers who can do both. In this episode, legal coach Steve…
Traffic to LeadsDiane Moura: Scaling Founder Expertise with AI-Powered Marketing Systems
What if your best salesperson, account manager, and marketer could be “cloned” with AI so your business grows without adding headcount? In this episode…
Traffic to LeadsEddie Signaigo: From Litigator to SEO Architect for Scaling Law Firms
From the courtroom to cutting-edge SEO, former class action attorney Eddie Signaigo reveals how law firms and professional service businesses can turn their…
Traffic to LeadsDelisi Friday: How Referral-First Marketing Helps Small Law Firms Compete with 8 and 9-Figure Giants
About Delisi Friday: Delisi Friday is the Founder of First Call Friday, a platform that helps small and mid-size law firms grow through strategic…
Traffic to LeadsLauren Von Mingee: Scaling Quintessa Marketing and Redefining Case Acquisition for Personal Injury Firms
About Lauren Von Mingee: Lauren Von Mingee is the founder of Quintessa™ Marketing and a successful entrepreneur known for her passion for sales, marketing, and…
Traffic to LeadsYulianna Cox: Evidence-Based Marketing Systems for Law Firms and Service Businesses
About Yulianna Cox: Yulianna Cox is the founder of Cox Marketing Agency and a Fractional CMO widely known as the “voice of reason” in marketing. She helps law…
Traffic to LeadsAllison Williams: Crushing Chaos and Scaling Multi‑Seven‑Figure Law Firms with Systems and Leadership
About Allison Williams: Allison C. Williams is an international speaker, distinguished attorney, and Managing Partner of Williams Law Group in northern New…
Traffic to LeadsMatt Starosciak: Comprehensive Law Firm Marketing and the Intake Crisis Holding Firms Back
About Matt Starosciak: Matt Starosciak brings a rare combination of legal, sales, and marketing expertise to law firm growth. After practicing law in both…
Traffic to LeadsRobert Williams: How Law Firms Can Finally Make HubSpot Work for Them
About Robert Williams: Robert Williams is the CEO of ElevAmp, where he works directly with law firms to bridge the gap between marketing spend and performance…
Traffic to LeadsJordan Whelan: Unorthodox Traffic Strategies Fueling the Next Generation of Legal Marketing
About Jordan Whelan: Jordan Whelan is the founder of Grey Smoke Media, a performance-driven legal marketing agency. With a background as a TV and radio…
Traffic to LeadsDerek Archer: Building a Faith-Fueled, Results-Driven Digital Agency in an AI-Transformed World
About Derek Archer: Derek Archer is the Founder and CEO of Hit Your Mark Media, a results-driven digital marketing agency that helps businesses grow in an…
Traffic to LeadsNatalie Henley: Search Everywhere Optimization, Reddit, and the Future of Organic Growth
About Natalie Henley: Natalie Henley is the CEO and owner of Volume Nine, one of Denver’s leading digital marketing agencies. A sought-after speaker and…
Traffic to LeadsEli Natoli: How Service-First Marketing Turns Authenticity into Consistent Clients
About Eli Natoli: Eli Natoli is an international speaker, author, and marketing strategist who has helped thousands of entrepreneurs transform visibility into…
Traffic to LeadsEric Ritter: The Playbook for Scaling Law Firm Growth Through Process and Performance
About Eric Ritter: Eric Ritter is the CEO and Founder of Digital Neighbor, a leading SEO and digital marketing agency focused on driving sustainable growth for…
Traffic to LeadsNermin Jasani: The CRO Playbook for Higher-Quality Legal Leads
About Nermin Jasani: Nermin Jasani is a former Wall Street lawyer turned law firm consultant, specializing in empowering women-owned law firms to achieve…
Traffic to LeadsJeff Greenfield: Solving the Attribution Problem in a Privacy-First Marketing World
About Jeff Greenfield: Jeff Greenfield is an entrepreneur, advisor, and marketing innovator with more than three decades of experience in strategy, growth, and…
Traffic to LeadsKyle Sheldon: From Awareness to Profit—How Law Firms Can Finally Track What Works
About Kyle Sheldon: Kyle Sheldon is the co-founder of De Facto Digital Consulting and a seasoned professional with over a decade of experience in the legal…
Traffic to LeadsPatrick Carver: Scaling Law Firm Growth with SEO, Ads, and Real Revenue Tracking
About Patrick Carver: Patrick Carver is the CEO of Constellation Marketing, one of the fastest-growing, multi-million-dollar marketing agencies serving law…
Traffic to LeadsDarren Findling: The Probate Coordination Model Powering High-Volume PI Firms
About Darren Findling: Darren Findling is the President and Founder of The Probate Pro, a leading probate coordination and trust firm working with top personal…
Traffic to LeadsJon Czeranna: Inside the Strategy-First Branding Process That Differentiates Professional Service Firms
About Jon Czeranna: Jon Czeranna is the Co-Founder of Wit & Craft and the creator of The Brand Lab™, a strategy-first branding program designed to help…
Traffic to LeadsGarrett Hansen: How UK Law Firms Are Scaling with Smarter Intake, Landing Pages & Paid Search
About Garrett Hansen: Garrett Hansen is the founder and director of Ads4Lawyers Ltd, a UK-based agency helping law firms build predictable client pipelines…
Traffic to LeadsDarcy Neighbors: The Holistic Marketing Blueprint Driving 10x Law Firm Growth
About Darcy Neighbors: Darcy Neighbors, Founder and CEO of CIM Marketing Partners, has led the full-service strategic marketing agency for nearly three…
Traffic to LeadsMarilyn Jenkins: Modern Marketing Systems That Turn Law Firm Traffic Into Qualified Leads
About Marilyn Jenkins: Marilyn Jenkins is a digital growth strategist with a career spanning back to the early 90s. As the founder of MJ Media Group, LLC, and…
Traffic to LeadsDanny Decker: Why Law Firms Don’t Need More Leads — They Need Better Ones
About Danny Decker: Danny Decker is Partner & Cofounder of Spotlight Marketing & Branding. In addition to building his team, he frequently speaks at events and…
Traffic to LeadsAnthony Higman: Inside ADSQUIRE’s Hands-On Approach to Law Firm Advertising
About Anthony Higman: Anthony Higman, CEO of ADSQUIRE, brings unparalleled expertise in paid search, honed through years of experience at a leading plaintiffs…
Traffic to LeadsGary Falkowitz: How AI and 'CPR in 15' Are Transforming Law Firm Lead Conversion
About Gary Falkowitz: Gary Falkowitz is the founder of The Intake Playbook, a consulting, training, and certification firm focused exclusively on law‑firm…
Traffic to LeadsPeter Geisheker: Why “Ugly Ads” Outperform and How to Win the Digital Marketing Game
About Peter Geisheker: Peter Geisheker is a veteran digital marketer and the CEO of The Geisheker Group, Inc., a firm specializing in high-volume Internet lead…
Traffic to LeadsAnthony Karls: Inside the Digital Playbook That Powers the Next Generation of Law Firms
About Anthony Karls: Anthony Karls is a visionary entrepreneur, digital marketing expert, and law firm growth strategist. As the President of Rocket Clicks, a…
Traffic to LeadsChris Rose: Finding Gold in Every Declined Case
About Chris Rose: Chris Rose is an attorney and the founder of LegalFlare, a startup-style law firm built on one bold idea — that even declined leads still…
Traffic to LeadsJason Allen: Turning Tax Savings into Passive Income Opportunities
About Jason Allen: Jason Allen is a seasoned entrepreneur and innovator in the legal industry with nearly two decades of experience transforming how law firms…
Traffic to LeadsMichael Hamburger: Building Trust with Clients Through Results That Matter
About Michael Hamburger: Michael Hamburger is a U.S. Marine Corps veteran, entrepreneur, and CEO of Ezzey Digital Marketing, a leading agency specializing in…
Traffic to LeadsFrank Rekas: Minimizing Taxes and Maximizing Retirement Opportunities for Attorneys
About Frank Rekas: Frank Rekas, CPFA, is a Personal CFO to attorneys and the founder of his independent financial planning practice. Known as "The Tax…
Traffic to LeadsInes Rosef-Ingram: Finding the Balance Between Human Connection and Automation
About Ines Rosef-Ingram: Ines Rosef-Ingram is the CEO and founder of Pine3 Marketing, a digital agency based in Cape Town, South Africa. With over a decade of…
Traffic to LeadsAshley Robinson: Smarter Marketing Strategies that Help Law Firms Attract, Convert and Keep Clients
About Ashley Robinson: Ashley Robinson is the founder and CEO of Green Cardigan Marketing, a digital marketing agency that focuses on helping law firms grow…
Traffic to LeadsLaura Cowan: The Evolution of Estate Planning in a Virtual Era
About Laura Cowan: Laura Cowan, Esq., CPA, is an award-winning estate planning attorney. She built her seven-figure estate planning law practice in only three…