Lori Karpman: Turning Legal Expertise into High-Converting Copy for Professionals
A former attorney who spent 38 years writing to persuade now helps professional service firms ditch feature-dumping websites and replace them with StoryBrand-powered, SEO- and AEO-ready copy that turns cold traffic into qualified, ready-to-buy leads.
In this episode, Ted and Lori Karpman discuss:
Transition from law and consulting to copywriting and The Copy Lab
Franchising, licensing, and scaling with other people’s money
Brand questionnaires, discovery calls, and capturing client voice
StoryBrand framework vs. traditional feature-and-benefit copy
AI’s impact on content quality, originality…
The skinny
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