skinny.

Latest / Traffic to Leads

Steve Wiideman: A Smarter SEO Playbook for Local Visibility and Growth

Expanding into new markets isn’t just about opening more offices—it’s about building local visibility in a deliberate, sustainable way. SEO strategist Steve Wiideman shares how businesses can combine location strategy, useful content, and consistent data to earn trust across search and AI platforms.

In this episode, Ted and Steve Wiideman discuss:

Why multi-location SEO often depends more on data governance than on optimizing content alone

How law firms can approach physical offices, service-area businesses, and local map visibility

Why businesses should build prominence close to home before…

The skinny

The skinny isn't ready yet — notes appear once the transcript is processed.