Robert Cooper: Data-Driven PPC, Legal Marketing, and Doubling an Agency After a 40% COVID Hit
When COVID wiped out 40% of his agency’s revenue overnight, Robert Cooper didn’t downsize—he doubled down on sales, analytics, and PPC. In this episode, he breaks down exactly how data-driven marketing, smart positioning, and disciplined follow-up turned a near-fatal setback into record growth for service-based and legal businesses.
In this episode, Ted and Robert Cooper discuss:
How Robert pivoted from a struggling print shop to running multi-million-dollar online marketing campaigns
The landing page A/B tests from the early 2000s that still beat most modern copy approaches
Why owner-run…
The skinny
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