Jay Berkowitz: 10 Golden Rules for Law Firms Competing in the Age of Google AI and ChatGPT
Digital pioneer Jay Berkowitz went from selling Big Macs to building one of the world’s largest online advertisers—and now he’s helping law firms win in a world of Google AI, YouTube, and ChatGPT. In this episode, he breaks down exactly how lawyers can turn traffic into qualified leads with data, testing, and authority-driven content.
In this episode, Ted and Jay Berkowitz discuss:
How Jay went from McDonald’s Canada and eDiets.com to founding Ten Golden Rules
Why the 10 Golden Rules of Online Marketing still work—and how A/B and even AA tests drive real insights
Meeting prospects where they…
The skinny
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