Jeff Greenfield: Solving the Attribution Problem in a Privacy-First Marketing World
About Jeff Greenfield: Jeff Greenfield is an entrepreneur, advisor, and marketing innovator with more than three decades of experience in strategy, growth, and marketing leadership. He is the Co-Founder and CEO of Provalytics, where he is revolutionizing marketing attribution through AI-driven, privacy-first measurement solutions. Previously, Jeff co-founded C3 Metrics, leading breakthroughs in attribution, viewability, and cookieless identifiers that reshaped how marketers measure ROI. He has been featured at leading industry conferences, including NATPE, NAB, Mediapost, BANFF, MASB, ANA…
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