Phil Rozek: How to Win Local SEO by Owning the Niches Your Competitors Miss
Local SEO is more than showing up in Google’s map pack. Phil Rozek explains how focused service pages, a strong website, and a mix of visibility tactics can help local businesses attract the right customers—and where AI fits into the changing search landscape.
In this episode, Ted and Phil Rozek discuss:
What local SEO includes—from map results and organic listings to directories and AI-powered search
How to balance website improvements with backlinks and other off-site factors
Why highly specific service pages can attract niche searches and support referrals
How targeted Google Ads and a…
The skinny
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