April Atwater: How AI Visibility and AEO Will Rewrite the Rules of Legal Marketing
Law firms that think “great SEO” is enough are about to disappear from AI-driven search. In this episode, discover how AI visibility strategist April Atwater future‑proofs firms, so they become the default answer in Google, ChatGPT, Claude, and beyond.
In this episode, Ted and April Atwater discuss:
How April evolved from early Google Maps projects and blogging to leading AI-focused legal marketing
Why AI hallucinations and entity confusion are a real risk for law firms’ online reputations
The difference between traditional SEO and AEO/AI visibility (schema, FAQs, maps, and technical…
The skinny
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