Betty Burns: Building a Smarter Marketing Ecosystem for Law Firms
What if a law firm’s lead problem isn’t a marketing problem at all? Betty Burns shares how a coordinated marketing ecosystem—backed by clear attribution, accountable vendors, and strong intake—can help firms grow without wasting spend.
In this episode, Ted and Betty Burns discuss:
Betty’s 15 years as an in-house CMO and the role early SEO played in growing a law firm
What a fractional CMO does and how Legal Phoenix works with law firms
Coordinating vendors around one strategy while staying vendor-neutral
How intake issues, attribution gaps, and broken APIs can be mistaken for marketing…
The skinny
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