Corey Morris: Connecting Search Marketing to Real Business Outcomes
What happens when an agency stops chasing surface-level marketing metrics and starts asking how the client actually makes money? Corey Morris shares how Voltage Digital narrowed its focus, built a more consultative model, and adapted to a search landscape reshaped by AI.
In this episode, Ted and Corey Morris discuss:
How Corey acquired Voltage Digital and led its shift from full-service agency to specialist
Why the agency reduced its client roster and prioritizes business goals over surface-level KPIs
The importance of CRM ownership, sales feedback, and long-term measurement
Why B2B…
The skinny
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