skinny.

Latest / Traffic to Leads

Kyle Sheldon: From Awareness to Profit—How Law Firms Can Finally Track What Works

About Kyle Sheldon: Kyle Sheldon is the co-founder of De Facto Digital Consulting and a seasoned professional with over a decade of experience in the legal marketing industry. Alongside co-founder John Schroeder, Kyle launched De Facto Digital Consulting with a mission to bring greater transparency, accountability, and ethical practices to legal marketing. His work focuses on helping law firms better understand their digital investments and make informed, results-driven decisions that support sustainable growth.

In this episode, Ted and Kyle Sheldon discuss:

Why unbiased marketing analysis is…

The skinny

The skinny isn't ready yet — notes appear once the transcript is processed.