Deborah Dodson: The Independent CMO Law Firms Need to Navigate AI, Vendors, and Real ROI
Most law firms are bleeding money on marketing they don’t understand. In this episode, legal marketing strategist Deborah Dodson shows you how to take back control, cut wasted spend, and thrive in the era of AI without falling for “magic bullet” vendors.
In this episode, Ted and Deborah Dodson discuss:
How Deborah went from national brands (Houston Rockets, Mattress Firm) to launching an independent legal marketing agency
Why most law firms are overwhelmed by marketing and don’t actually know their ROI
The dangers of “full-service” agencies and why you should separate website, SEO, PPC, and…
The skinny
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