Sophie Zollmann: The Fractional Marketing Playbook Helping Independent Practices Beat the Corporate Giants
Your marketing might be scaring away the leads you're paying for. Sophie Zollmann says putting more marketing on top of a messy online presence doesn't just fail to bring in leads. It can push them away. In this episode, she explains how independent doctors, lawyers, and veterinarians can stay human, clean up their digital footprint, and compete with big corporate groups.
In this episode, Ted and Sophie Zollmann discuss:
How a fractional marketing department serves privately owned medical, veterinary, and legal practices
How a 12-month data-driven strategy gets carried out in 90-day sprints…
The skinny
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