Robert Weiss: Building a Video-First Marketing Strategy for the Age of GEO and AEO
Video isn’t just another piece of content—it’s fast becoming the backbone of how people search, learn, and buy. In this episode, Robert Weiss breaks down how to build a video-first marketing strategy that wins in a world of SEO, GEO, and AEO.
In this episode, Ted and Robert Weiss discuss:
How Robert entered video production with no prior experience and scaled to 1,700+ client videos
Why “one video” is not a video strategy and how to build a cadence and culture of video
Turning product launches and FAQs into multi-video campaigns that drive leads and SEO
The role of YouTube, metadata, and…
The skinny
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